Rachel — June in Review
& July Ahead
Prepared by Jo Predo · The Inside Voice · June 2026
June Recap
What we covered, what we decided, and what's shifting heading into July.
We discussed trialling a new content format — swapping 2 long-form blogs for 4 shorter posts (≤750 words each). The current long-form output has been contributing to content burnout, and shorter pieces will be easier to write consistently and potentially more shareable. This trial kicks off in July.
Case studies came up as an underutilised content type — a way to demonstrate real-world clinical outcomes, build trust with both families and referrers, and create content that's impossible to replicate (because it's genuinely Rachel's work). Worth exploring as a format alongside blogs.
A gap was identified: when one parent/caregiver attends therapy, the other often doesn't — and implementation breaks down at home when both carers aren't aligned. A resource designed specifically for the parent who isn't in the room could meaningfully improve outcomes and positions Rachel as thoughtful about the whole family system, not just the child in front of her.
Jo proposed, outlined, and will write four blog topics for July. See the July Blogs tab for full outlines. All four sit within Rachel's core areas of expertise and are designed to be written in under 750 words.
Three lead magnet concepts were generated for Rachel's audience — two quizzes and one food play resource. See the Lead Magnets tab for detail on each.
I look back on this month and see someone who kept going, even when it was hard.
Rachel's Content Pillars
Five pillars to anchor all content creation across blogs, social, and email. When Rachel isn't sure what to write, every piece should map back to one of these.
Making the principles of responsive feeding accessible — for families and the clinicians who support them. Myth-busting, explaining, normalising.
Content for paediatric dietitians and allied health clinicians — caseload management, clinical confidence, identifying complexity, knowing when to refer.
Practical, empathetic content for parents navigating picky eating, food refusal, mealtimes, and the emotional weight of feeding a child who struggles.
For clinicians building or growing a private practice — referrals, intake processes, branding, positioning. Where Rachel's clinical expertise meets business thinking.
Rachel's story, values, and approach — the 'why' behind the work. Personal content that builds connection, trust, and a sense of who she actually is.
Before creating a piece of content, identify which pillar it belongs to. If it doesn't fit one, question whether it's on-brand. Aim for a reasonably even spread across pillars over any given month — if you're only ever posting from Pillar 3, you're not reaching clinicians. If you're only ever posting from Pillar 2, families won't feel spoken to.
July Blog Outlines
Four short-form posts for July. Jo is writing all four as part of the retainer. Each is designed to land in ≤750 words — tight, purposeful, shareable.
Jo writes all four blogs as part of Rachel's retainer. Outlines below are the brief Jo is working from.
- The burnt-out clinician's default assumption: if I just had more clients, things would feel better
- Why a full caseload of wrong-fit clients is more exhausting than a smaller, well-matched one
- What "the right referral" actually looks like for a paediatric dietitian (age range, complexity, family readiness)
- One practical thing Rachel's audience can do this week to get more specific about who they're for
- Reframe: clarity isn't gatekeeping, it's good clinical practice
- The misconception Rachel probably hears constantly — from families and other clinicians
- What responsive feeding actually is (brief, accessible definition — not a textbook explainer)
- The three things it is NOT (structured as myth-busts for easy reading and shareability)
- Why this misunderstanding makes families resistant before they've even started
- The reframe that tends to land with sceptical parents
- Normalising food selectivity — most kids go through it, most families panic
- The signals that sit within typical development
- The signals worth paying attention to (sensory, structural, behavioural, growth-related)
- When to seek a paediatric dietitian vs when to hold and watch
- Positions Rachel as the person who can tell the difference — trustworthy, not alarmist
- The moment a family decides whether they trust you starts before the first appointment
- What an overcomplicated intake actually communicates (we prioritise our admin over your time)
- The common offenders: repeated questions, irrelevant forms, information that will emerge naturally in session
- What a considered intake process looks like — less is more, sequencing matters
- The experience of getting in the door is part of the therapy relationship
Content Ideas
Two quick-reference resources for Rachel's content toolkit.
Keep this list somewhere you can find it fast. Every idea here requires minimal energy and still shows up for your audience.
- Reshare a top performer. Pull up your best post from 3–6 months ago. Add one line of new context and repost it. Most of your current followers never saw it.
- Answer a question you got this week. If a client, family, or colleague asked you something in the last 7 days, someone else is wondering the same thing. Type your answer.
- Bust one myth. Pick something you hear constantly that isn't true. One myth, one sentence of why, one truth to replace it. Done.
- Post a reminder your audience already needs. "Just a reminder that fussy eating is normal" or "You don't have to earn a break from mealtime stress." Validating content doesn't require a new idea.
- Share something you found useful. A resource, a book, an article, a framework. A sentence on why it's worth their time. Your curation is content.
- Post a photo with a caption that's one sentence. Something from your week. Your desk. Your lunch. Your kid at a mealtime. One honest sentence. That's the post.
- Ask your audience something. "What's the mealtime thing you hear from parents most often?" Questions get engagement and give you your next three content ideas for free.
- Share a list. "5 things I wish families knew before their first appointment." "3 signs it's time to refer on." Short lists are fast to write and easy to read.
- Send a check-in email instead of a newsletter. Two paragraphs. One thing you're thinking about, one thing you're working on, one question for them. No template needed.
- Give yourself permission to not post. Burnt out is data. If the well is dry, rest. Consistency matters over time — not every single week. One skipped post won't undo your audience.
Often the biggest barrier to implementing responsive feeding at home isn't knowledge — it's that both caregivers aren't on the same page. A resource designed for the parent or caregiver who doesn't attend therapy could close the implementation gap and meaningfully improve outcomes. Content might include: what responsive feeding actually is (in plain language), common pushback and how to respond to it, what to expect in the early weeks, and how to support the caregiver who is doing the sessions. This could be a PDF guide, an email sequence, or a short video. Format TBD — but the need is real.
Lead Magnet Ideas
Three concepts identified this month — two audience-facing quizzes and one practical parent resource. All three address real questions Rachel's audiences are already asking.
Practical, low-pressure food play activities for parents and carers. Positioned as a starting point for families waiting for a referral, or looking for things to try at home between sessions.
A diagnostic-style quiz helping parents identify possible reasons behind their child's food challenges — sensory, structural, behavioural, relational.
A quiz for allied health clinicians curious about specialising in feeding therapy. Funnel entry point for the Brain Body Kitchen training framework.
These are concept-stage only — no format, copy, or delivery mechanism has been decided. The clinician quiz is the most strategically aligned with the Brain Body Kitchen funnel and could be the first to develop. Confirm priority before Jo begins building any of these.
July Focus
What's on the plate for July — who's doing what, and what we're working toward.
Run implementation calls with clinicians currently beta testing the Brain Body Kitchen training framework. These calls are both a support mechanism for beta testers and a data-gathering opportunity.
Collect and consolidate feedback data from beta testers to develop as user-generated content (UGC). Real testimonials and outcomes from people inside the framework are among the strongest marketing assets available.
Finalise the deliverables within the Brain Body Kitchen toolkit. Get the suite of resources to a complete, polished state ready for full launch or wider rollout.
Continue liaising with Camille (graphic designer) on the current branding project. Maintain momentum and keep the feedback loop tight so the visual identity work lands on time.
Create a marketing tool for The Inside Voice that Rachel can use with her own clients — functioning as an affiliate referral mechanism. Rachel will be compensated for referrals.
Write all four July blogs for Rachel as part of the ongoing retainer. Shorter format this month (≤750 words each) in line with the trial agreed on the June call.
July is the test month for the new blog format. Jo is writing all four as part of the retainer. If the shorter format feels easier to sustain and engagement holds, this becomes the new normal. We'll review at the July wrap-up call.
I will rest without guilt, knowing a full cup serves my clients better than an empty one.
Voxer Notes
Key work themes from our voice note conversations throughout June — captured and summarised for reference.
Rachel gave a lecture on AI (including Custom GPT and Claude) to university students, noting frustration at universities discouraging its use. She currently uses AI to break down long-form content into social media posts — a workflow worth building on.
Jo suggested a vintage/classic branding direction for Rachel centred on warmth and nourishment — the "Nana's Kitchen" vibe. This informed the direction taken in the broader brand development work with Camille. Jo also recommended using Claude for deep research and citations as part of Rachel's content workflow.
Rachel proposed restructuring Jo's retainer to include minor ad-hoc tasks and a two-month trial period, removing the formal structured one-hour session. Jo suggested offering marketing help for Rachel's clients as either a lead magnet or a referral system — which became the affiliate/marketing tool concept now on the July action list.
Rachel uploaded website content and sought feedback on colour schemes and visual branding — particularly around incorporating kitchen or food-related elements. Jo also proposed using the monthly coaching session to review progress and set goals, with AI-generated voice note summaries forming the basis of a monthly wrap-up — which is exactly what this hub is.
The new NDIS price guide has reduced dietitian hourly rates to $178.99, while speech, OT, and physio remain at $193.99. Rachel questioned the basis for this disparity. The rate reduction is partly attributed to the government capping management fees from 30% to 10%, forcing providers to incorporate these costs into hourly rates. Jo advised charging travel ($89.80 for dietitians) and noted that many providers may struggle to remain viable due to high overheads.
Jo is developing a generalised capability brochure for The Inside Voice that will not include prices (unless for specific promotions) but will accurately depict current service offerings. The brochure is designed for both hard copy distribution at events and online download. Rachel suggested designing it as a general introduction to what's available — an "introduction to what's in the kitchen."
This Month's Blogs
Your June blogs, click to download as a Word doc.
Why Complex Feeding Builds Your Reputation
Complex feeding cases can build your reputation, confidence, skills, and career.
I remember how stressful it was when my daughter presented with feeding challenges. At the time, we didn't know she was autistic and I thought I just had a 'fussy eater' on my hands. As a dietitian with a PhD, I thought I'd be able to handle it and tried implementing behavioural strategies. I focussed on nutrition, tried to help her understand why she needed to eat more than just her 'safe' foods, but nothing made any difference. I had no idea how complex the issues really were and that I'd need a whole new type of training to be able to help my daughter.
Since specialising in feeding therapy for neurodivergent kids, I've seen firsthand how widespread these challenges are. 70–90% of neurodivergent children struggle with food, but many allied health clinicians are hesitant to try and help. Believe me, I understand why.
The skills and knowledge to actually help these families weren't taught in any of our uni classes, in fact I had no idea this was even a 'thing'. Facing the risks of restricted eating feels uncomfortable because those risks can be so high. In some cases, children are failing to thrive, they're malnourished, their overall development has slowed down, and they're having feeding tubes inserted. This is far bigger than just 'picky eating' which is why so many of us are scared to go anywhere near it. If it weren't for my daughter, I probably would've been one of them.
When I started my career in dietetics, private business ownership was not even remotely on my radar. I assumed I'd work in clinics, in a hospital setting, or mentor new grads. I definitely wasn't thinking about skills that could innovate and diversify my future business. Yet here I am, facing the same NDIS uncertainty as you, and I've never been more grateful for the skills I now have in neurodivergent feeding.
In the past, we've not really had to think about the sustainability of our practices. Our caseloads were always full because there was enough NDIS to go around, in fact most of us had wait lists. Now that funding is harder to come by, many clinicians are losing regular clients overnight with nobody in the wings to replace them. What can we do to minimise the impact, continue to build a thriving career, and still help the families who need us most?
Run towards complex cases.
Families hold onto clinicians who helped when nobody else could.
One of the things I've learned about business is that the more hats you can wear, the more solutions you can provide, and the less replaceable you'll be. Families don't want to cease services and search for new practitioners, but if there's no other choice, they will. In the neurodivergent community, they all talk and share recommendations. If you can help with something complex, you're more likely to retain clients and keep adding to your wait list than someone who can't.
Referrers value confidence with complexity.
There are so many different ways that prospective clients can find you, and most of those 'ways' value confidence with complexity. When a GP is presented with a high-risk and/or complex patient, they'll recommend you only if they're confident you can handle it. They need to know that your training is up-to-date, that you know how to communicate, that you can stay calm and focussed when the stakes are high, and that you'll reach out and collaborate where needed. When allied health clinicians need input from other disciplines, they'll consider you if you're confident and experienced with complex cases. Being competent with complexity not only brings better clinical outcomes, it helps to sustain your career.
Complex work sharpens clinical thinking.
Stepping outside our comfort zones makes us better clinicians. We need to be faced with new cases to gain new skills. Practitioners who chase complex clients have better reasoning skills, are more adaptable, solve problems more effectively, and learn more from other disciplines. They achieve more clinical goals, have greater job satisfaction, and worry less about losing clients (and, therefore, income).
You don't need to know everything to start growing, and you can't do it alone.
Nobody wakes up one morning with a brand-new set of skills. As cliché and cringey as it sounds, the journey to growth begins with the first step. There are no shortcuts to success which means that, in the beginning, it'll probably feel a bit terrifying. You'll be asked questions you don't know the answer to (yet), you'll participate in therapy sessions that might feel a bit too different, and you'll learn about struggles you may not realise exist. The best way to overcome all of that is to improve your competence with mentoring, training, and collaboration. Seek opportunities for professional development, especially if they're outside your comfort zone. Observe sessions with more experienced clinicians or find the right 1:1 mentor. Keep your eye out for case studies that you can learn from and connect with the professionals involved.
Complex feeding work is one of the smartest investments you can make in your practice right now. It feels scary and the stakes are definitely high, but that's why it's so valuable. If you lean into complexity, you'll be one of the ones that referrers trust, families hold onto, and other disciplines call on. You'll also be sleeping a little easier at night because government funding favours practitioners who can do more. You don't have to have it all figured out today, in fact it's better if you don't. You just have to take that first step, find the right support, and stay curious. If my daughter taught me anything, it's that the cases we're most afraid of are the ones that actually get us to where we want to be.
Ready to grow your skills with neurodivergent and complex feeding clients? My upcoming training framework will give you the right tools to increase your confidence, expand your clientele, and help more families in need. Join the waitlist to be the first to know when it's available.
Available soon