The 5 Minute Business Health Check

As a great nurse, you can insert a cannula with your eyes closed, you've changed more lives than you probably realise, and you always have alcohol wipes in your pocket… but as a business owner? That doesn't matter if you can't get clients to give you a chance.

Learn whether you're ready to find new clients, your business needs some med adjustments, or it's time to call code blue.

⏱ 5 minutes · 5 sections · Instant results

Before we start

This health check covers five areas that determine whether your business is ready to find — and keep — clients in the disability space.

Answer honestly. There's no wrong answer, only useful information.

Section 01 of 05

First, Second, and Third Impressions

As a business, it's your brand presence that usually makes the first, second, and third impression. This section highlights whether that's the impression you actually want to make.

1. Do you have a branding kit and if so, was it done by a professional graphic designer? We're talking logo/s, brand colours, and fonts.

2. Do you have a website and if so, was it designed and built by a professional?

3. Was your website copy (aka the words on your website) written by a professional copywriter?

4. Do you have at least one social media account for your business (Instagram, LinkedIn, etc)? If yes, does it accurately reflect your brand in terms of logo, colours, tone, and relevant content?

Section 02 of 05

Your Services & Demographic

What kind of nurse are you? Which problems do you specifically want to help solve and who is most likely to need you?

5. Do you know your demographic? Their gender, their lifestyle, their disabilities, their age, their location, and their challenges?

6. Do you know your unique selling point (USP)? This is what sets you apart from your competitors — what makes someone choose YOU!

7. Do you know where/how prospective clients will likely pay for your services? Is it NDIS participants only or are there other funding avenues you're aware of (excluding private paying clients)?

Section 03 of 05

Copy & Messaging

These are the words you would — and, more importantly, should — say if you met every prospective client in person.

8. Do the words spoken by your brand (aka your 'copy') reflect your brand tone? Do they sound the way you want them to — eg warm and encouraging, light-hearted but direct? This includes your website, social media captions, and anywhere your brand is speaking.

9. Does your website and marketing copy use trusted sales psychology to persuade readers to reach out?

Section 04 of 05

How You'll Find Clients (or How They'll Find You)

In clinical healthcare, patients are handed to you — but out here in business ownership land? You're going to have to find them yourself.

10. Do you have any ideas on how you're going to find clients / help clients find you?

Section 05 of 05

Your Business Foundations

Behind-the-scenes stuff that keeps the wheels turning.

11. Are you confident in the NDIS side of things? Eg registration (whether you need it, how to do it, etc), reporting, compliance, and so on?

12. Do you have a way of tracking enquiries, leads, sales, follow-ups, etc?

Want to know exactly where to start?

How did you go? Did you get the results you wanted or is it time to send me an email? (Don't worry, it's money and obligation free).

Email Joanna →